Every business puts callers on-hold. It’s a fact of life that rarely anyone escapes doing -- no matter how hard they try.
In a national research poll, 85 percent of the people placed on hold reported they would rather hear messages about that business than canned music or a radio.
And of that 85 percent, 15-20 percent report buying something they heard advertised while on-hold. Want to see the survey? Click Here.
Powerful numbers when you consider the numbers of callers to your business each year, and the revenue per sale that you might expect to generate.
| Listen To Sample Telemmercials We Have Done | |
| Why Telemmercials? Listen-----> |
The Image Generators has a national clientele of businesses ranging from Fortune 100 corporations to mom-and-pop small businesses that are striving to create a bigger-than-life image to their customers. Our productions incorporate legal licensed music, so the copyright issues that a radio on-hold can create are eliminated. We use nationally recognized voice talent-- heard by literally tens of millions of people each day on hold and on the telephone systems at major government agencies and corporations around the US.
To help you get started with Telemmercials service, we have prepared some helpful forms to use. You'll need Adobe Acrobat Reader to view and print.
| Step 1. Can your phone system handle Music On Hold playback (if you have music playing, you can do this! |
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| Step 2. Let's write your script. This form will give you some ideas. We will help you write it. |
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| Step 3. Place your order. Here is the contract for message updates 4 times a year. If you need more or less frequent changes, let us know. |
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| Step 4. Once your digital repeater is received, remove it from the box and make sure you have the a/c adapter and cables. If you have a telephone service technician helping you, give him/her this form. |
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| Step 5. Depending on the type of repeater you have (Flash Drive, CD, Chip, Cassette), take your new Telemmercials® production and put it in the repeater. Turn it on, call your office from your cell phone and get placed on hold to adjust the volume. |
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 88% of callers prefer on-hold messages versus dead silence or radio, and 16-20% of callers made a purchasing decision based on information they heard while on-hold. |
 Providing information on-hold results in a 45% increase in caller retention (wait on-hold longer), and a 20% increase in requests for additional products and services mentioned on-hold. |
 The average hold time for businesses with more than two lines is 55 seconds. 93% of the average marketing / advertising budget is spent to entice potential customers to call a business, and only 4% of the average marketing budget is spent on caller / customer retention. The average cost in lost potential business from a mishandled call is $34! |
